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Jeep & Rolling Stone to Host “Jeep Heroes Tailgate” on Game Day in New Orleans

| 26 January 2013 | Reply

New York, NY (January 22, 2013) – The Jeep® brand and Rolling Stone announced today it will partner to host the “Jeep Heroes Tailgate,” a multi-dimensional effort built around the Jeep brand’s “Heritage of Heroes” campaign that honors those who carry us to victory.  The “Jeep Heroes Tailgate” will feature four hours of non-stop entertainment, including a performance by GRAMMY-winners The Roots of Late Night with Jimmy Fallon. Tickets are available for the public; for additional information, visit

The festivities will run from noon – 4 pm on Sunday, Feb. 3 featuring celebrated New Orleans specialties, ?uestlove spinning on the ones and twos, special celebrity guests and tailgate-inspired activities for all. As its special guests, the Jeep brand has invited service members to enjoy a weekend of activities in New Orleans, including attending the tailgate and the big game. The Jeep Heroes Tailgate will take place at Generations Hall, 310 Andrew Higgins Drive, within walking distance to the Superdome – making it the place to be leading up to the Big Game.

The Roots is the brainchild of childhood friends Ahmir “?uestlove” Thompson and Tariq “Black Thought” Trotter. The hip-hop crew began its career playing bucket drums and free-styling on the streets.  Named one of the greatest live acts by Rolling Stone, the group’s career has evolved to include the featured “house band” presence for Late Night with Jimmy Fallon, hosting sold-out jam sessions across the country, collaborating on new works for contemporary performances, and consistently churning out GRAMMY-nominated albums.  The Roots’ most recent release, undun, is the group’s first conceptually based album and 13th major-label release.

Tickets are available for the general public.

For additional information, visit

About Rolling Stone: Rolling Stone has been the leading voice of music and popular culture since its inception over 40 years ago. The magazine features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning investigative journalism. Rolling Stone provides all the news that fits to 12 million readers every two weeks.

About Heritage of Heroes: In 1941, the U.S. Army requested a vehicle—and drove off in a hero.  The Purple Heart medal is awarded for meritorious achievement or service as well as wounds received as a result of enemy action in a theater of combat.  In 1943, The Marine Corps actually awarded a Purple Heart to a heroic Jeep 4×4 vehicle name “Old Faithful” for meritorious valor and duty in combat during World War II. More at

About the Jeep Brand: Built on more than 70 years of legendary heritage, Jeep is the authentic SUV brand with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup includes Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America – and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

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About the Author ()

ToddStar - that's me... just a rocking accountant who had dreams of being a rock star. I get to do the next best thing to rocking the globe - I get to take pictures of the lucky ones that do. I love to shoot all genres of music and different types of performers. If it is related to music, I love to photograph it. I get to shoot and hang with not only some of my friends and idols, but some of the coolest people around today.

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