SNOOP LION INKS DEAL WITH RCA RECORDS FOR REINCARNATED CD RELEASE

[New York, NY – December 5th, 2012] – SNOOP LION has inked a deal via his newly established production company, Berhane Sound System, with RCA Records to release REINCARNATED, the reggae and dancehall influenced album executive produced by Diplo and the Major Lazer production team.  The album is slated for a Spring 2013 release in conjunction with VICE Music and Mad Decent. A new track from the album, “Here Comes The King,” featuring Angela Hunte, has been released, which was produced by Diplo & Ariel Rechtshaid and co-produced by 6Blocc.

The recording process in Jamaica of the music from REINCARNATED the album was documented in the film of the same name. An official selection of the critically-acclaimed Toronto International Film Festival, the highly-anticipated VICE Films/Snoopadelic Films documentary, REINCARNATED, chronicles Snoop Dogg’s spiritual journey to SNOOP LION that grew from his recent trip to the island – where the Jamaican people and culture positively affected him.  More information regarding the album will be released at a later date.

“Major Lazer and I had a special opportunity to focus on recording REINCARNATED from top-to-bottom with no interruptions in Jamaica. From my time spent with the people and in the streets, these songs are based on peace, love, and the struggle.” said Snoop Lion. “‘Here Comes The King’ is a taste of what’s to come off that REINCARNATED album and movie. It’s going to be an exciting 2013. Bless up.”

About Snoop Lion: Snoop Lion is a new moniker of multi-platinum artist and entertainment icon, Snoop Dogg, whose ability to stay at the forefront of popular culture and new technology has resulted in unwavering relevance. Snoop Lion, in conjunction with VICE Media and Stampede Management, are set to release REINCARNATED, the multi-media project capturing Snoop’s exploration of reggae music and spiritual growth. The project includes a reggae-influenced album executive produced by Diplo and Major Lazer, a feature-length documentary of Snoop’s journey and career which premiered at the 2012 Toronto International Film Festival to rave reviews, a photo book, and a self-sustainable gardening initiative named Mind Gardens. The full REINCARNATED project is set to roll out in the beginning of 2013.

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