ZIPPO ENCORE Joins Rockstar Energy UPROAR Festival; Several Bands To Create Custom Lighters As Part Of ZIPPO ENCORE Artist Custom Series Program

Zippo Encore has announced sponsorship of the Rockstar Energy UPROAR Festival and will join the touring rock music and lifestyle festival on the road in North America from August 9 through September 15, 2013.

The fourth annual Rockstar Energy UPROAR Festival will include a stellar lineup of multi-platinum superstars and breaking talent, featuring Alice In Chains, also with Jane’s Addiction. These seminal alternative rock bands will be joined by Coheed and Cambria and Circa Survive on the Rockstar Energy Main Stage. The Zippo Encore Festival Stage powered by Ernie Ball will host performances from Walking Papers (with Duff McKagan), Middle Class Rut, New Politics, Danko Jones, Chuck Shaffer Picture Show and the local Ernie Ball Battle Of The Bands winner in each market. UPROAR will also feature the COLDCOCK Herbal Whiskey Showcase Stage powered by Ernie Ball, with performances from breaking talent including The Dead Daisies, Beware Of Darkness, Charming Liars and more bands to be announced soon.

A highlight of Zippo Encore’s UPROAR involvement will be the Rockstar Energy UPROAR Festival Zippo Encore Artist Custom Series Program. Several bands on the tour will create custom lighters featuring their own unique designs. These lighters will ONLY be sold at the Zippo booth at UPROAR shows. For a list of tour dates, visit: www.RockstarUPROAR.com.

In addition, fans can submit their own artwork for a chance to have their design become the official Rockstar Energy UPROAR Festival Zippo Lighter, which will ONLY be sold on-site during the festival this summer. The grand prize winner will receive two pit tickets to any Rockstar Energy UPROAR Festival show of their choosing and the official UPROAR lighter they designed. The contest runs from now until August 2, 2013. Visit http://bit.ly/UproarCustom for full details and to enter the contest.

Check out a video about the Zippo Encore Artist Custom Series Program here: http://bit.ly/Yl9zt6.

Zippo Encore will be providing music lovers with unique access and experiences to some of the top music tours throughout 2013. Zippo recently redesigned the Zippo Encore website (ZippoEncore.com) and launched a multi-faceted social media plan using a variety of platforms to update music lovers on everything happening with Zippo Encore. A Facebook Fan Page (www.facebook.com/ZippoEncore), a Twitter account (@ZippoEncore), an Instagram account (@ZippoEncore) and a branded YouTube Channel (www.YouTube.com/ZippoEncore) offer fans exclusive content from the shows, including behind-the-scenes photos and videos from the road and ticket giveaways. For more information on Zippo Encore, social media sites, and upcoming show dates and Zippo Encore related news, visit www.ZippoEncore.com.

About Zippo: One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, PA, where it has manufactured over 500 million windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and is backed by the company’s famous lifetime guarantee – “It works, or we fix it free.™” Zippo’s diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts.  Zippo markets in over 160 countries and also owns the Ronson brand of lighters and fuel and W.R. Case and Sons Cutlery Company, both based in Bradford, PA.  For more information, visit www.Zippo.com.

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