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The 6th Annual ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL Announces 2013 Festival Sponsor Information

| 12 June 2013 | Reply


The ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL is pleased to announce this year’s festival sponsors! The 2013 ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL is presented by ROCKSTAR ENERGY DRINK and is sponsored by Jagermeister, Musician’s Institute, Sumerian Records, Revolver Magazine, Air Force Reserve, Century Media Records, FIN, Fuck Cancer, GPEN, Ibanez, iHome, IndieMerch, Jack In The Box, Keep A Breast, Living The Dream Foundation, Matador, Metal Blade Records, Metal Injection, Napalm Records, PBR, Roadrunner Records, Zippo, and ZUUS. See below to learn more about this year’s exciting sponsors, and stay tuned to for more information coming soon.

The ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL is less than three weeks from kick off!  See below for all current tour dates and log on to and for up-to-date ticketing information.

ROCKSTAR ENERGY DRINK: About Rockstar: Rockstar Energy Drink is designed for those who lead active lifestyles – from Athletes to Rockstars. Available in over 21 flavors at convenience and grocery outlets in over 30 countries, Rockstar supports the Rockstar lifestyle across the globe through Action Sports, Motor Sports, and Live Music. New from Rockstar for 2013, Rockstar Energy Water is a non-carbonated and sugar free enhanced water beverage that is now available throughout the U.S. in three refreshing flavorsFor more information visit:

Find us at:

JAGERMEISTER: Jägermeister, a brand as deeply rooted in music as it is in mythology and lore, has been a proud sponsor of the Rockstar Energy Drink Mayhem Festival since its inception and this year is no different. Jägermeister is back with the best Mayhem experience to date which includes presenting the festival stage headlined by Machine Head, a legendary JagerWorld experience, The Metal of Honor Award, the brand’s first-ever Guitar Shred-Meister competition, Celebrity Chef Eat and Greets and daily artist signings with Huntress and others for those of legal drinking age.

Jagermeister will continue to pay tribute to those who serve our country and will return as the presenting sponsor of the esteemed Metal of Honor award. Each day a deserving serviceman or woman will be chosen at random and presented on the main stage with a custom and extremely limited edition Jägermeister Schechter METAL OF HONOR guitar as a symbol of gratitude and recognition for their service.

To bring the glory of the stage to the masses, Jägermeister will be conducting its first ever Shred-Meister guitar competition, hosted by Huntress front woman Jill Janus.  Festival attendees can go to the Jägermeister tents on site and audition for a chance to shred for 10 seconds on the main stage. Each day, one of the 10 finalists will win a custom Jägermeister guitar from Schecter and the overall winner at the end of the tour will win a custom Jägermeister full stack and head courtesy of Peavey Electronics.

Additionally, Jägermeister will host ‘Eat and Greets’ at select shows with a soon to be announced celebrity Chef and Mayhem bands. Stay tuned to for more information.

MUSICIAN’S INSTITUTE: Musicians Institute is proud to be sponsoring the MI stage at the 2013 Rockstar Energy Drink Mayhem Festival.  Musicians Institute’s core mission is to provide a comprehensive, innovative and artistic education in contemporary music.  By blending its unique educational philosophy with world-class talent in a supportive environment, Musicians Institute aspires  to foster creativity, individuality, excellence and an entrepreneurial mindset, in order to prepare students for successful, contributive and varied careers in music and its associated industries. MI’s unique all-music environment in the heart of Hollywood surrounds you with musicians of every style, offering unparalleled creative opportunities. Musicians Institute’s Music Programs prepare students for careers in the professional music industry by providing in-depth training in the essential techniques as well as hands-on experience in state of the art facilities.

We are music.

SUMERIAN RECORDS: Sumerian Records (the world’s premiere metal label) is beyond excited to be sponsoring its own stage at this summer’s Rockstar Energy Drink Mayhem Festival for the second consecutive year. This stage is going to feature one of the label’s hottest new artists, CITY IN THE SEA, and some of the most talked about up-and-coming metal bands within each local market stop on the tour (winners of the “Headbang For The Highway” contests).

The Sumerian Records’ tent will also be a premier destination for concertgoers with meet and greets with all performing label artists, fan-friendly promotions and contests, as well as offering the chance to purchase albums from all four bands at a special price. Be sure to follow Sumerian Records at for the most up-to-date information on all Mayhem Fest artists and happenings.

REVOLVER MAGAZINE: Revolver is the No. 1 hard-rock and heavy-metal destination in the world. In print for over 10 years, the magazine takes readers into the studio, onto the stage, and behind the scenes, providing in-depth information, mind-blowing original photography, and editorial insights they can’t find anywhere else. Revolver was recently named by Billboard as the No. 1 place to get maximum exposure as a hard-rock artist!

Every year Revolver throws the premiere U.S. hard-rock and metal awards show, the Revolver Golden Gods.   Approaching it’s 6th year, the show has featured appearances and performances by Ozzy Osbourne, Metallica, Johnny Depp, Motley Crue, Gene Simmons, Jack Black, Rob Halford, Dave Grohl, Rob Zombie, Slash, Lemmy Kilmister, Dave Mustaine, Alice Cooper, Marilyn Manson, William Shatner, Kat Von D, and many others. Revolver sponsors over 20 hard-rock tours each year, including the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL.  Its website ( features exclusive interviews, music and video, photo shoot outtakes, and contests.  This year’s Summer Tour Special, featuring exclusive ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL coverage, hits newsstands July 2nd, 2013.

Revolver Magazine will be back for the sixth year to sponsor ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL!  Revolver’s crew will be at every date with their signature yellow tent giving away the best prizes and hosting the most exclusive band signings of the tour! Stop by the Revolver tent in your city to pick up a limited-edition Mayhem Festival poster and the official ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL tour guide featuring set times for each show, autograph pages, band profiles and more!

AIR FORCE RESERVE: The Air Force Reserve is a critical part of America’s defense. It supports the active duty Air Force and offers its members a variety of part-time job opportunities with full-time benefits, including health insurance and tuition assistance. The Air Force Reserve allows you to serve at a base of your choosing, giving you the opportunity to serve your country while still providing you time to pursue your civilian career or further your education. The Air Force Reserve encourages all to apply.

For more information on the Air Force Reserve go to

CENTURY MEDIA: Century Media is one of the leading independent labels in the industry, as well as having a reputation for being one of the strongest metal labels in the world. Century Media boasts a massive back catalogue and a roster that spans almost every sub-genre within the sphere, including In Flames, Lacuna Coil, Arch Enemy, In This Moment, Girl on Fire, Butcher Babies and Buckcherry.

FIN: Rewrite the Rules™ at this year’s Rockstar Energy Drink Mayhem Festival.

If you’re an adult smoker, come by the FIN® booth and sample FIN premium e-cigarette products.  Having a smoke when you want, where you want, FIN e-cigarettes let you enjoy a real smoking experience with fewer restrictions.  FIN electronic cigarettes look and feel like traditional cigarettes, but have no smoke or ash, which makes them a great smoking alternative.

Find FIN electronic cigarette products at retailers nationwide, all backed by FIN’s money-back guarantee.  At FIN, we provide the best alternative smoking experience with reliable, convenient and economical e-cigarette products.

FUCK CANCER: Fuck Cancer is a youth/young adult-focused, global, non-profit cancer foundation. Our mission is to fight cancer by raising awareness and to educate people about early cancer detection, ultimately putting an end to late stage cancer diagnosis. All proceeds help to fund the Foundation’s Dyin 2 Live Dream program. Through Dyin 2 Live and extensive network of friends, supporters, and affiliates, we are able to fulfill the dreams and enrich the lives of individuals currently fighting cancer by presenting them with one of a kind experiences and opportunities. A Dyin 2 Live Dream can offer a source of inspiration for those undergoing difficult medical treatments and be a positive force that offers a life-changing impact not only to the patient and their family, but also entire communities to overcome their obstacles.

GPENGrenco Science develops the most advanced, user-friendly portable vaporizers, designed for essential oils and personal aromatherapy regiments. With the brand’s continuous efforts to pay it forward, Grenco Science has initiated product collaborations with charities like the F*ck Cancer Foundation.

Grenco Science is proud to be a part of Rockstar Energy Drink Mayhem Festival, since both owner Chris Folkerts and his staff met at the festival, while touring with their metal bands and record labels. The brand, along with G-Life actively support the music and art community through various programs and sponsorships like California Metalfest, Revolver Golden Gods, the Roast Of Dee Snider and numerous metal bands and metal tours.

Find Grenco Science: Website:


Instagram: @gpenofficial

Twitter: @gpen

Find G-Life: Facebook:

Instagram: @glifeofficial

IBANEZ: As the exclusive guitar and bass sponsor for the 2013 ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL, the venerable masters of heavy metal guitar craftsmanship continue to lead the way, this past year, releasing their highly desired Iron Label guitars.  And as the number of skilled practitioners of the 8-string guitar continues to grow, Ibanez, the pioneer in the development of 7 and 8 string guitars has proven itself the brand on which the real players of these instruments have come to rely.  Catch Ibanez in action with Five Finger Death Punch, Emmure, Job For a Cowboy and  Motionless in White!

iHOME: The Rockstar Energy Drink Mayhem Festival is proud to welcome back METAL OF HONOR in Partnership with iHome Audio, an awareness and fundraising effort focused on the needs and challenges of our active duty military, veterans and their families. This year, Rockstar Energy Drink Mayhem Festival Metal of Honor and iHome Audio will focus on veterans transitioning into the workforce once they return home. Metal of Honor and iHome will provide local job information at the iHome / Metal of Honor tent at each tour stop. “Giving back and showing gratitude to those that have sacrificed for all of us and those who continue to sacrifice is the message we want to spread.” say producers of Mayhem John Reese and Kevin Lyman.

INDIEMERCH: IndieMerchstore is an online shop focusing on clothing and music from your favorite bands, labels, and artists. Clients range from the rock based Clutch and The Sword to the death metal sounds of The Black Dahlia Murder and Cattle Decapitation. Music and merchandise from labels such as Metal Blade and Prosthetic Records are available as well as as limited posters and prints from artists including the legendary Derek Hess. The site is updated daily with new shirts, hoodies, LPs, and much more.

JACK IN THE BOX: Jack in the Box is one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 21 states. Jack in the Box is open 7/24 at most locations and offers one of the most diverse menus in the fast-food industry, from burgers, tacos and specialty sandwiches to real ice cream shakes, fries, egg rolls, stuffed jalapenos and mozzarella cheese sticks. Jack in the Box also serves a variety of breakfast products, ranging from assorted breakfast sandwiches, oatmeal, biscuits, croissants and breakfast burritos to a breakfast platter featuring eggs and mini pancakes. Unlike some restaurants that limit their menu to certain dayparts, the full Jack in the Box menu, including breakfast, is available all day every day. For more information on Jack in the Box, including franchising opportunities, visit Follow Jack in the Box on Facebook and Twitter.

KEEP A BREAST: We are excited to announce that the Keep A Breast Foundation’s Traveling Education Booth will be at the Rockstar Energy Drink Mayhem Festival once again this summer educating young people face-to-face with our traveling education booth. For 2013, we will have exclusive Mayhem items, $5 tees and $4 bracelets available for purchase with the proceeds going back to KAB’s prevention and education programs. Plus, since we all want to be cancer-free, we’ll have some useful information on how you can lower your risk for cancer with guides to nontoxic sunscreens and healthy beauty products, handy pocket guides for healthy living, and information on how you can create an impact in your own town.

We will also have our This Is My Story setup on hand to give those who have been impacted by breast cancer the opportunity to express their inner feelings, make connections with others, and learn coping strategies helpful to them and their loved ones.

LIVING THE DREAM: Living The Dream Foundation will be joining Rockstar Energy Drink Mayhem Festival this summer to grant Dream Days for children in need. LTDF is a non-profit that makes dreams come true for children with life-threatening afflictions while enriching their lives with the positive message and family of Living The Dream. All tour long they will be selecting one special person to experience a once in a lifetime VIP day. LTDF’s special guests will be taken onstage, backstage, get meet-and-greets with whoever they would like, and the chance to eat dinner with all of the bands. For more information visit or

MATADOR: Jack Link’s Beef Jerky, meat snack category leader, launched SQUATCH in January 2013. A snack with a unique, spicy flavor, SQUATCH is as bold as it gets. The brand’s personality and design are characteristics that consumers identify and recognize as Jack Link’s, with a new, edgy twist. With its fierce name, eye-catching packaging and graphics, and memorable icon, SQUATCH instantly stands out. Sticks are available nationwide at convenience stores and other retails in two flavors, Original and Hot. For more information, visit

METAL BLADE RECORDS: Founded upon owner Brian Slagel’s enduring drive to find great bands and get their music out to as many people as possible, since 1982 Metal Blade has brought wave after wave of powerful, innovative, and often genre-defining music to the ever-hungry metal masses. “How important is Metal Blade to our career? They’re only the reason we are enjoying the worldwide success we have today,” states Metallica’s James Hetfield. It is this ethos that has seen Metal Blade build up a stunning and diverse catalogue, weather the various storms facing any independent label, and in an age of declining record sales boast the most successful years of its existence as it strides into its fourth decade. 2013 will feature new albums from Amon Amarth, The Black Dahlia Murder, Behemoth, TÝR, GWAR, Battlecross, and many more. Visit for music, tour dates, and info.

METAL INJECTION: Metal Injection is the leading online source for heavy metal news and original video content taking you backstage and behind the scenes of all the big metal happenings including the Mayhem Festival, Golden Gods Awards and more. Over the last 10 years, Metal Injection has kept the metal world informed on the most controversial of stories as well as released highly polished documentaries focusing on the content that makes this genre great, all absolutely for free. Metal Injection has a die-hard following, reaching over two million monthly visitors from all across the globe.

NAPALM RECORDS: Napalm Records is very proud to be part of the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL for the first time in the label’s history!

In 1995, a success story began in the mountains of Austria, in the town of Eisenerz. What started out as a one-person operation in a cramped living-room in Europe, became one of the international metal scene’s biggest independent record labels operating subsidiaries in the USA and UK. Fans of heavy music have long come to know Napalm Records for its numerous metal releases, many of which have reached cult status and beyond.

Over the years, Napalm Records has searched for new talent and expanded its roster considerably by adding the likes of DevilDriver, Vista Chino, Monster Magnet, The Answer, Moonspell, Alestorm, Delain, Ahab, Venomous Maximus, Seventh Void and many more internationally successful artists ranging from rock to black metal.

HUNTRESS – one of the label’s most exciting up-and-comers will be performing on the Jaegermeister Stage at this year’s ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL!  Don’t miss it!

ROADRUNNER RECORDSRoadrunner Records will once again be a part of the annual Rockstar Energy Drink Mayhem Festival. Since the festival’s inception in 2008, Roadrunner has been proud to be a major presence at the show and 2013 will be no exception.  Established primarily as a hard rock label, Roadrunner Records, a member of the Warner Music Group family of labels, now boasts depth and variety in its artists.  The label has experienced unprecedented success with multi-platinum artists Nickelback and Slipknot, platinum Theory of a Deadman, gold-certified Stone Sour and Killswitch Engage, as well as modern heavy hitters Dream Theater, Opeth, Trivium, Gojira, Kvelertak and the legendary Rush.  Roadrunner’s current roster also includes The Devil Wears Prada and other diverse rock acts such as Airbourne, The Amity Affliction, Heartist and Black Stone Cherry. For more information about Roadrunner, visit:

ZIPPO: Zippo Encore has various programs in store for this year’s festival. The Rockstar Energy Drink Mayhem Festival Zippo Encore Artist Custom Series is the first of its kind, with custom lighters featuring unique designs created by the musicians themselves. These limited edition Zippo Encore lighters–created by Rob Zombie, Zoltan Bathory of Five Finger Death Punch, Brent Hinds and Brann Dailor of Mastodon, and Robb Flynn of Machine Head–will ONLY be sold at the Zippo booth at Mayhem tour dates. In addition, Jill Janus of Huntress and the band Motionless In White have each customized a lighter for sale at their own merch booths on Mayhem this summer.  Zippo also created the 2013 Metal of Honor (official Mayhem charity) lighter that will be sold at the festival this summer, with 100% of profits going to Metal of Honor supported charities. Model, actress and webhost, Jayme Foxx, will be live tweeting and posting photos to Instagram for Zippo Encore and will also be hosting several web-based videos about her experience on Mayhem this summer with Zippo Encore.

One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, PA, where it has manufactured over 500 million windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and is backed by the company’s famous lifetime guarantee – “It works, or we fix it free. ™” Zippo’s diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts.  Zippo markets in over 160 countries and also owns the Ronson brand of lighters and fuel and W.R. Case and Sons Cutlery Company, both based in Bradford, PA.

ZUUS: ZUUS Media operates ZUUS, the next-generation Multi-Channel Music Video Network. Currently in public beta, ZUUS enables the multi-tasking generation to consume music video content in ways that match their lifestyle, across multiple platforms.  Cutting-edge features integrate social media and personalization tools within the ZUUS player, engaging viewers while seamlessly enhancing their experience.  Music fans can enjoy over 100 expertly curated digital channels across Mobile, Tablet and Facebook Apps, Web, and Connected TV, in addition to four linear TV networks. ZUUS is the premier lean-back destination in the world of music videos.

The ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL will stop in 26 cities across the United States and Canada as it makes its way to the Gexa Energy Pavilion in Dallas, Texas on August 4th, 2013. Dates and venues are listed below. Fans can go to to keep up with additional details as they are released.

Tour dates are as follows:

6/29     San Bernardino, CA     San Manuel Amphitheater

6/30     Mountain View, CA    Shoreline Amphitheatre

7/2       Boise, ID                    Idaho Center Amphitheatre

7/3       Auburn, WA                White River Amphitheater

7/5       Phoenix, AZ                Desert Sky Pavilion

7/6       Albuquerque, NM        Isleta Amphitheatre

7/7       Denver, CO                 Fiddler’s Green Amphitheatre

7/10     Toronto, ON                Molson Canadian Amphitheatre

7/12     Burgettstown, PA         First Niagara Pavilion

7/13     Scranton, PA                Toyota Pavilion at Montage Mountain

7/14     Darien Center, NY       Darien Lake PAC

7/16     Mansfield, MA            Comcast Center

7/17     Bangor, ME                 Bangor Waterfront

7/19     Camden, NJ                 Susquehanna Bank Center

7/20     Saratoga Springs, NY   SPAC

7/21     Hartford, CT                The Comcast Theatre

7/23     Holmdel, NJ               PNC Bank Arts Center

7/24     Bristow, VA                 Jiffy Lube Live

7/26     Noblesville, IN            Klipsch Music Center

7/27     Tinley Park, IL             First Midwest Bank Amphitheatre

7/28     Clarkston, MI DTE      Energy Music Theatre

7/30     Atlanta, GA                 Aaron’s Amphitheatre at Lakewood

7/31     Tampa, FL                   Live Nation Amphitheatre at the Florida State Fairgrounds

8/2       Austin, TX                   Austin360 Amphitheater

8/3       The Woodlands, TX    Cynthia Woods Mitchell Pavilion

8/4       Dallas, TX                   Gexa Energy Pavilion

ABOUT LIVE NATION ENTERTAINMENT: Live Nation Entertainment is the world’s leading live entertainment and ecommerce company, comprised of four market leaders:, Live Nation Concerts, Artist Nation and Live Nation Network. is the global event ticketing leader and one of the world’s top five ecommerce sites, with a database of over 119 million fans who visit our sites. Live Nation Concerts produce over 22,000 shows annually for more than 2,300 artists globally. Artist Nation is the world’s top artist management company, representing over 200 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 250 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit

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About the Author ()

ToddStar - that's me... just a rocking accountant who had dreams of being a rock star. I get to do the next best thing to rocking the globe - I get to take pictures of the lucky ones that do. I love to shoot all genres of music and different types of performers. If it is related to music, I love to photograph it. I get to shoot and hang with not only some of my friends and idols, but some of the coolest people around today.

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