Alpha Rev Announces Release of New Album, Bloom, Out March 19

Today, Alpha Rev announces the release of its third album, Bloom, out March 19, 2013 on Kirtland Records (Toadies, Sarah Jaffe, Bob Schneider, The Fixx). The album’s shimmering, hymn-like first single – “Sing Loud” – is already reaching the ears of music fans as it steadily climbs radio charts.

Alpha Rev knows radio success. Their 2010 release New Morning resonated with masses of listeners; the album rose to #3 on the Triple A chart, reaching an audience of 40 million strong. For Bloom the Texas natives deliver a set of personally transformative and redemptive songs – born in the spirit of creative expansion – and a mandate to blossom and grow.

“To bloom implies something beautiful is going to happen, but it’s a process – like all our journeys,” says Alpha Rev singer-songwriter Casey McPherson.

With a glistening rock sound that is at once fragile and tough, Bloom picks up threads from the past while it takes a big bite into the eternal here and now. Drawing from the wellspring of American history, the grandeur of its landscape, and life’s sweet and tragic mysteries, Texas-born McPherson leans into his personal challenges as well as the wages of the 21st century and emerges with a triumphant and timeless statement.

“Casey and I met when we were really young, and have been playing music with each other off and on over the past 13 years,” explains guitarist Zak Loy. “That growth comes across in the music the group is creating now,” he says. Rooted in lyrical wisdom, the more recent addition of drummer Tabber Millard—trained by master percussionists—is credited for the band’s contemporary tribal rhythms. “Tabber means drummer boy in Arabic and his life revolves around this gift he has,” says McPherson. Newest Alpha Rev addition Jeff Bryant rounds out the band, playing pedal steel, piano, organ, and bass.

On Bloom, Alex Dunlap holds down the bass, while Brian Batch (violin, viola) and Dave Wiley (cello) serve as the band’s string section. The players were joined in the studio by a longtime friend of McPherson’s, Dwight Baker (Brandi Carlile, Bob Schneider); he oversaw the project in his Austin studio. “Austin is a great city that takes care of musicians; it helps foster ideas and creativity,” says McPherson.

Look for Alpha Rev to announce spring tour dates soon.

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