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Australian music industry gets behind the launch of Global Poverty Project’s new anti-poverty campaign

| 27 February 2014 | Reply

Australian music industry gets behind the launch of Global Poverty Project’s new anti-poverty campaign

Nine Inch Nails and Bruce Springsteen join leading Australian artists to launch Global Citizen Tickets Australia

Global Poverty Project
This week the Global Poverty Project (GPP) will launch Global Citizen Tickets (GCT) Australia with international touring artists Bruce Springsteen and Nine Inch Nails, together with an impressive line up of local artists including Bernard Fanning, John Butler Trio, The Jezabels, The Temper Trap, Gotye, Art Vs Science and Eskimo Joe. All artists have donated tickets to forthcoming Australian concerts.

GCT is an innovative online platform and mobile application that tracks and rewards social activism with concert tickets. The brainchild of Kelly Curtis, the manager of Pearl Jam, GCT was successfully launched with the Global Citizen Festival on September 29, 2012 in New York City’s Central Park.

The Australian music industry has since joined forces with the GPP to bring the campaign to home soil, with the aim to engage a new generation of people to take action in addressing extreme poverty at a global level.

“Music not only has the ability to stir every last emotion inside you; but also has the power to inspire, educate, and stop and make you think about certain issues,” says Danny Rogers, Chair of Global Citizen Tickets Australia, Managing Director of Lunatic Entertainment and co-founder of St. Jerome’s Laneway Festival and And Publishing. “We’re really glad that so many amazing Aussie bands are donating tickets to their shows and raising awareness with their fans about social change.”

By registering at, music fans can earn and accumulate points for each online action they take – from sharing a video on Facebook, to signing a petition to world leaders, or emailing the Foreign Minister Julie Bishop – which they can use to win two free concert tickets.

“We believe that we can be the generation to end extreme poverty,” says Will Watterson, acting Australian Country Director of the GPP. “GCT brings a refreshing perspective to the anti-poverty movement, and by collaborating with the Australian music industry we can usher in a new generation of people who can take action to help the world’s poor.”

With 1.2 billion people living in extreme poverty, and 57 million children who are still out of primary school, the time is ripe to re-invigorate a movement that uses online activism and calls on our Government to take a stand for the world’s poor. In particular, one of the actions that local music fans will be asked to take as part of the launch is to send an email to Julie Bishop encouraging the Australian Government to make a strong commitment in support of the Global Partnership for Education (GPE) – an international initiative made up of nearly 60 developing countries, as well as donor governments, international organisations, the private sector and civil society groups. Former Prime Minister Julia Gillard was recently announced as the new Board Chair of the GPE.

The full list of available tickets can be viewed at, and will constantly be updated throughout the year as participants secure their tickets and further international and Australian artists tour dates are added.

Best known for the 2012 Global Citizen Festival in Central Park, NYC on September 29, The Global Poverty Project is an international education and advocacy organization working to catalyze the movement to end extreme poverty. An Australian grown project, The Global Poverty Project creates campaigns to increase the number and effectiveness of people taking action to end extreme poverty, with the vision of a world without extreme poverty, within a generation. For more information, visit our website at


Launched successfully with the Global Citizen Festival on September 29, 2012, in New York City’s Central Park, Global Citizen is an innovative online platform and mobile application that tracks and rewards activist action through a point-scoring system. Accumulated points are used as a currency to bid on live entertainment experiences like tickets to great concerts and a host of other entertainment events. More than 60,000 people attended the first Global Citizen Festival featuring Neil Young, Foo Fighters, The Black Keys, and more. This festival was the first live entertainment event that could be accessed solely through points earned by activist work on behalf of Global Citizen partner charities. Join the conversation: “Like” us on Facebook and follow us on Twitter and Instagram at @GLBLCTZN.


A new program designed to incentivize social activism with concert tickets. Music fans can take a variety of social actions ranging from signing petitions to calling their representatives to earn points they can use to win free tickets to concerts. Supported by a renowned committee of music industry luminaries, the effort aims to engage a new generation of people to take actions geared toward raising awareness and participation in addressing extreme poverty related global challenges as defined by the United Nations. Musicians participating in the Global Citizen Initiative have agreed to donate two tickets to their shows to be included in the Global Citizen Tickets Initiative pool.

To participate, music fans and activists alike can register at today.


In addition to Nine Inch Nails and Bruce Springsteen, a number of prominent Australian artists are behind the initiative including 360, Adalita, Art vs Science, Asta, Bernard Fanning, Big Scary, Birds of Tokyo, Bluejuice, Bob Evans, Bodyjar, Children Collide, Cold Chisel, Courtney Barnett, Cub Scouts, Cut Off Your Hands, Daniel Johns, Dappled Cities, D.D Dumbo, Dream on Dreamer, Dune Rats, Dustin Tebbutt, Eskimo Joe, Expatriate, Gotye, Gypsy and the Cat, Gyroscope, Hunting Grounds, Husky, In Hearts Wake, Itch-E & Scratch-E, Jebediah, John Butler Trio, Josh Pyke, Last Dinosaurs, Lior, Loon Lake, Midnight Juggernauts, Missy Higgins, Mosman Alder, New Gods, Northeast House Party, Palms, Parkway Drive, Paul Mac, Pez, Phebe Starr, Pond, San Cisco, Seekae, Shady Lane, Tame Impala, The Grates, The Growl, The Jezabels, The Living End, The Medics, The Mess Hall, The Rubens, The Temper Trap, Tigertown, Twinsy, Vance Joy, Violent Soho, Vydamo, Yacht Club DJs, YesYou and many more.

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