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New artist-focused social music platform ORFIUM set to launch

| 23 July 2016 | Reply

New artist-focused social music platform ORFIUM set to launch


Orfium is free to host and share, features no upfront costs or long-term contracts, and monetization pays artists 80%

Tag Publicity is thrilled to introduce and promote this exciting new music Platform. Launching mid-July, Orfium is a technology company striving to provide an open, elegant, and flexible music platform that puts artists and rights holders in control of all forms of promotion, retail, licensing, and distribution of music in the digital age, and to provide fans with the best discovery, sharing, and listening experience.

What is Orfium?
▪ Integrated social, hosting, retail, and music licensing platform that puts artists in control of how their music is consumed and distributed.
▪ For both premium and free music
▪ Great for consumers to discover, share, buy, and license music and playlists.
▪ Their goal is to create the most efficient marketplace for music while providing artists with complete control, total flexibility, and the highest payout.

No Legal Risk and No Financial Risk
▪ Orfium passes 80% of revenue to the artists and rights holders.
▪ All services are offered on a non-exclusive basis when possible, and artists can opt-in or out of each service on a track by track basis and at any time.
▪ Hosting and sharing is always free, and there are never any upfront costs
▪ Artists can upload directly

No Barriers to Access
▪ Unlike other retail platforms, artists do not have to upload through a distributor or label, they can upload directly and sell their music
▪ Artists also have the option to upload through labels and distributors if they prefer it that way

Powerful Tools for All Industry Stakeholders
▪ Special accounts for record labels, managers, publishers, distributors, and influencers
▪ Special accounts provide additional features for rights holders to manager their assets onsite and offsite with Orfium

Very Flexible Distribution Settings and Rights Management
▪ All services can be individually opted in/out and customized on a per release basis at any time so the uploader does not have to worry about conflicts with existing 3rd party deals
▪ Uploaders can specify whether they want to make music available for free or for sale
▪ “Follow to download” allows artists to gain followers by making free downloads available only to followers
▪ Sellers can loosen and tighten consumer access policies.
▪ The strictest policy only permits listening to preview clips before purchase.
▪ The loosest policy allows listening to the full version but requires purchase in order to download or save to a playlist
▪ Rights holders can also manage policies for sync licenses, remixes, monetizing copyright infringements, broadcasting licenses, and offsite digital distribution

List of Services:

Free Hosting


▪ Sell digital downloads
▪ Subscription streaming and subscription radio to come
▪ Digital distribution to 3rd party digital music stores to come


▪ Publishing Services
▪ Sources custom deals starting at $500 and up
▪ Micro-licensing (aka Royalty Free sync licenses)
▪ Automated standard licenses for deals worth less than $500
▪ Derivative works licenses
▪ Creative commons licenses
▪ Broadcasting licenses

PRO free licenses to broadcast music based on audience size. Typical customers would include cafes, restaurants, bars, clubs, and brick-and-mortar stores

Onsite Rights Administration

▪ We’ll track and pay to the original rightsholder all net earnings generated by remixes and mashups on Orfium
▪ Rightsholder can control and manage distribution policies of unauthorized derivative works
▪ Rightsholder can also decide whether to share any earnings with the remixing artist
▪ If the Rightsholder’s policy does not allow remixes to be heard for free, the remixing artist can pay a licensing fee to the rightsholder to make the music available for free

Global Rights Administration

▪ Monetizing (collecting ad revenue from) videos that have the rightsholder’s sound recording or composition asset embedded

YouTube Content ID


Amazon Video Direct

▪ Collection of songwriter performance royalties from PROs and Broadcasters
▪ Collection of sound recording digital performance royalties from Sound Exchange, SongTrust, and digital broadcasters
▪ Collection of songwriter mechanical royalties from Harry Fox and physical and digital print copiers
▪ Will find and collect from any revenue source that the rightsholder is not already collecting from

Category: News

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