KEMOSABE / RCA RECORDS ARTIST BECKY G PARTNERS WITH VEVO & UNIVISION TO PREMIERE THE MUSIC VIDEO FOR “PLAY IT AGAIN” ON MAY 6TH

Todd 'ToddStar' Jolicoeur | 7 May 2013 | Reply

(Los Angeles, CA) – Kemosabe / RCA Records artist, 16-year-old Becky G, is teaming with VEVO, and Univision Inc., the leading media company serving Hispanic America, to premiere the music video for her new track “Play It Again”. Watch the video here: http://vevo.ly/108zH7t orhttp://uni.vi/1VQuWO. The video was directed by Jess Holzworth (Rye Rye / Beck) and shot in Los Angeles. “Play It Again” was written by Becky G, Ammo, Dr. Luke, Niles Hollowell-Dhar, Max Martin, and Cirkut and produced by Dr. Luke, Ammo and Cirkut for Prescription Songs. The track will also be available on iTunes on May 6^th.

In late April Becky G premiered her video “Becky From The Block” feat. Jennifer Lopez. The video has over two million views to date. Watch the video here: http://vevo.ly/10mbu0F. Directed by Chrisp Productions and Definite Films and shot in Becky’s hometown of Inglewood, CA, the video features Becky’s friends, family and a show of support from Jenny From The Block herself, superstar Jennifer Lopez. “Becky From The Block” was written by Becky G, Dr. Luke, Jordan Omley and Cirkut and produced by Dr. Luke and Cirkut for Prescription Songs.

16-year-old Becky G signed to Kemosabe, the Sony Music Entertainment record label founded by hitmaker Dr. Luke, and RCA Records last year. Luke signed Becky after viewing a YouTube clip of her swaggering her way through an original rap set to “Otis” from Jay-Z and Kanye West’s album, Watch The Throne. The song opens with Becky declaring: “If everybody’s getting one shot, I ain’t missing.” Born and raised in the Inglewood section of Los Angeles Becky’s family hails from Mexico and she is bilingual. Becky has been working with Jordan Omley and Mike Mani of The Jam, Cirkut, Benny Blanco, will.i.am, Billboard and Ammo, as well as a slew of other producers, on her debut album.

The video will premiere on Univision.com and VEVO Monday, May 6th.

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ToddStar - that's me... just a rocking accountant who had dreams of being a rock star. I get to do the next best thing to rocking the globe - I get to take pictures of the lucky ones that do. I love to shoot all genres of music and different types of performers. If it is related to music, I love to photograph it. I get to shoot and hang with not only some of my friends and idols, but some of the coolest people around today.