The Sword New Album – Apocryphon – To Be Released On October 22; Band To Appear On Labor Day Episode Of Anthony Bourdain: No Reservations

As a first step of the pre-release campaign for their new album, Apocryphon, The Sword will appear Monday, September 3^rd at 9 PM ET/PT on Travel Channe’?s highly rated show Anthony Bourdain: No Reservations-The Final Tour. The show was shot in March in Austin, Texas at the SXSW music festival. Here is a description of the band’s segment and a short clip taken from the show: http://www.youtube.com/watch?v=su6vO7Egjvk&feature=youtu.be

First Tony grabs a drink with The Sword at their favorite local bar, The Draught House. They then take him to Quality Seafood Market for some fish tacos, fried catfish, and oysters – all with the band’s brand-name hot sauce.

As noted above, the band takes the opportunity to introduce Bourdain to their branded hot sauce ‘Tears of Fire.’  As of Tuesday September 4^th, the sauce will be available for sale at the following site: http://www.tearsofjoysauces.com/product_info.php?cPath=53&products_id=647

Creator of the sauce, Brian Rush, says the following, “They wanted something hot, but with a good flavor. I already make a really hot red habanero sauce (August in Austin), so it was just a matter of taking that over the top. I added the infamous Ghost Chile, the hottest pepper in the world along with some extra spice to give it another dimension of zing. This is an other-worldly sauce with both flavor and heat, named after a killer song for one of the best bands Austin has to offer.”

Apocryphon, the band’s fourth album and first for new label partners Razor & Tie will be released October 22^nd followed by a U.S tour. Tour details will be announced Wednesday September 5^th.

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